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HR analytics

HR analytics is the collection and analysis of workforce data to improve decision making and business performance.

What is HR analytics?

HR analytics uses data about employees, roles and workforce trends to help organisations make better decisions. This might include analysing turnover, absence, performance, recruitment or pay patterns.

By identifying trends and risks, HR analytics helps leaders understand what’s working and where improvements are needed. It can also support forecasting, such as predicting future hiring needs or identifying skills gaps.

Modern HR systems make it easier to gather and analyse data, giving HR teams more insight into how people practices affect business outcomes.

Things to know

  • HR analytics uses data to improve workforce decisions
  • Common areas include turnover, absence, performance and recruitment
  • Insights help identify risks and opportunities
  • Data quality is essential for accurate analysis
  • Analytics supports long‑term workforce planning

FAQs

What is HR analytics used for?

HR analytics is used to analyse workforce data and support decisions related to hiring, performance, retention and workforce planning.

What kind of data is used in HR analytics?

It includes data such as employee turnover, absence, performance and engagement, depending on the organisation’s focus.

How is HR analytics different from HR reporting?

HR reporting shows what has happened, while HR analytics helps identify trends and supports decisions about what to do next.

Who uses HR analytics in an organisation?

HR teams, senior leaders and managers use it to understand workforce trends and make more informed people decisions.

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