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Unconscious bias

Unconscious bias is the underlying attitudes or stereotypes about certain groups — perhaps based on race, religion, gender or age — that an individual may unconsciously attribute to those groups.

What is unconscious bias?

Life experiences can shape how people think and feel. Sometimes individuals hold views and beliefs about others that might not be right or reasonable. This is called unconscious bias. As a result of unconscious bias, they might think positively about some people because they believe they’re alike and negatively about others because they’re different. This means people can make decisions based on false beliefs or assumptions.

Things to know

  • Most people can sometimes think in ways that involve unconscious bias. In fact, it’s called unconscious bias because we’re not aware of it
  • However, we can then make decisions and choices based on that bias, rather than objective, impartial judgements
  • Another phenomenon is ‘affinity bias,’ where we can favour those that we share similarities with
  • It can be difficult to stop something we're not aware of from happening and isn’t our fault. But being more self-aware and reflective can help people make fairer, more objective decisions at work

FAQs

What problems can unconscious bias cause?

Unconscious bias can influence decision making which can lead to favouritism or unfair treatment and workplaces.

How can unconscious bias be addressed?

Business and HR leaders can address unconscious bias by promoting awareness and encouraging conscious decision-making.

Are there strategies to overcome unconscious bias?

Yes, and effective strategies to do so can range from leading by example and offering practical training to redesigning recruitment processes and the company code of conduct to make sure they’re fair and inclusive

What role does the HR team play in overcoming unconscious bias?

HR professionals can implement initiatives to encourage acceptance, empathy and reduced bias to create a positive employee experience and boost recruitment, retention and engagement.

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